About us

The History of Science is full of taboos which over the centuries have been relentlessly proven wrong.

“The Earth is flat, and it is the center of the Universe!”

“The Matter is indivisible , and it is made of air, water, Earth and fire!”

“The Universe has always existed, and is immobile!”

And it had to end on December 21, 2012 .

Well, in 2012, Earth has undeterred continued its rotation , meanwhile a team of young entrepreneurs, embarked on a journey of design and challenging theirselves, as a result they introduced a new mean for strolling. Eclectic and stylish, debunked the technical belief that bicycle frames must be built with eight pipes with predetermined diameter, welded together with predetermined and unchageable angles.

All this, without revolutionizing the classic frame, but with the hope of giving life to an innovative alternate, not only comfortably and ergonomically cyclable, but also technically correct and rational, especially with regards to industrial production: a concept in line with the theories of minimalism and functionalism typical of modern design.

So, on December 24, 2011, from the worn walls of an old warehouse in the hinterland of Abruzzo, Italy, under a whipping heavy rain, after days of trying, thoughts and modifications, frame prototype was born, made of iron. The first intrusive and casual observer will call it “arrogant”, generating the full satisfaction of all members of the creative team. The large central tube was bent “gull-wing style”, three forks and three pieces made by turning (respectively: the barrel saddle, the steerer headset and the seat of bottom bracket) .

It was a sort of baby bicycle, but with showy welds as if they were fair scars of a gladiator, the surface of raw iron wrinkled like that of a drowning man, and a haughty shape full of personality, who was just asking to be “dressed” by commercial components in order to start pedaling.

Thus, from the newco Healtro Srl, the “Biciclettica® – Idee Cicli” brand -, was born a mark that matches the name of the first born model, produced in the Vintage version and in the White version.

The arrogance of the newborn and her sisters’ (prototypes a few days younger, painted with different colors and dressed with temporary and low cost equipments), has been confirmed in the following months. In fact, cycling in the city center in the warm spring Sundays, with the aim of making road tests, Biciclettica® attracted the admiring and eager glances of passersby. The test drivers – Healtro partners, friends, relatives and various volunteers – after passing the admirer, felt distinctly their whisper: “I want it!”.

It’s the beginning of the “Biciclettica® Effect”, an effect that, with the transition from prototype to final product, has pleasantly amplified, becoming, in fact, the corporate claim: Biciclettica® Effect: you see it, you want it!

Products

bici-dark

Biciclettica Vintage

Biciclettica Vintage Version Technical Specifications: Black aluminum frame, TIG Welded Aluminum Crank T Handlebar 26-inch wheel Leather grip set Leather saddle Coaster rear brake White front reflectors and rear red reflector integrated into the frame Weight 12 Kg

Biciclettica White

Biciclettica White

Biciclettica White Version Technical Specifications: White aluminum frame, TIG Welded Aluminum Crank T Handlebar 26-inch wheel Leather grip set Leather saddle Coaster rear brake White front reflectors and rear red reflector integrated into the frame Weight 12 Kg

Dealers

North Italy
Moda Bici di Finotti Fabio
S.s. per Genova
15057 Tortona (AL)
Phone:+39.0131.821973
Web: www.finotti-cicli.it

Cicli Marino Rossi di Andrea Rossi
Via Tiberio Deciani n° 95 A/B
33100 UDINE (UD)
Phone: +39.0432 502595
Web: www.marinorossi.com

BIKE 4 FUN S.N.C. di Felicetti Manuel & Giacomelli Ezio
Via IX Novembre n° 12
38037 PREDAZZO (TN)
Phone: +39. 0462.501250
Web:

South Italy

MANCINI STORE di Mancini Nicola
Via Porta Napoli, s.n.c.
67031 CASTEL DI SANGRO (AQ)
Phone: +39.0864.845325
Web:

CONCESSIONA SANTANGELO di Santangelo Andrea
Via Napoli n° 98/104
81024 MADDALONI (CE)
Phone: +39.0823.401950
Web:

Reaction Retail S.a.s.
Viale Nizza, 58
80067 Sorrento (NA)
Phone: +39.081.8770613
Web:

Ruota+ S.r.l.
Via Ravasco n° 100
65123 PESCARA (PE)
Phone:+39.085.9430305
Web: www.ruotapiu.it

Asia
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Europa
AUSTRIA
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BELGIUM
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DENMARK
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FINLAND
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FRANCE
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GERMANY
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POLAND
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PORTUGAL
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UNITED KINGDOM
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Americas
USA, CANADA, CENTRAL & SOUTH AMERICAS
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Oceania
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Distributors

Asia
CONSEL-ind 21 Fl. Seoul Finance Center
136 Sejong-daero, Jung-gu
Seoul, Republic of Korea 100-768 Phone: +82 (0)2 3782 4586-8
Fax: +82 (0)2 3782 4555 Web: www.conselit.com/conselind
Mail: industrial@conselit.com
Europa
AUSTRIA
Contact us to become a partner of Biciclettica®

BELGIUM
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DENMARK
Contact us to become a partner of Biciclettica®

FINLAND
Contact us to become a partner of Biciclettica®

FRANCE
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GERMANY
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ITALY
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POLAND
Contact us to become a partner of Biciclettica®

PORTUGAL
Contact us to become a partner of Biciclettica®

UNITED KINGDOM
Contact us to become a partner of Biciclettica®

Americas
USA, CANADA, CENTRAL & SOUTH AMERICAS
Contact us to become a partner of Biciclettica®
Oceania
Contact us to become a partner of Biciclettica®

Contact us

Biciclettica is a trade mark of Healtro S.r.l.
Via Falcone e Borsellino n° 38 – 65129 Pescara (PE) – Italy
phone: +39 328 32 90 801
Email: info[at]biciclettica.com


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